Marketing isn’t only used to market products and services, it’s also used to market ideas, opinions, beliefs, people, parties, political candidates, political systems, etc. Like the iceberg, a small part of which appears above water, is also digital marketing. Where the vast majority of it is not visible. We only see articles, publications or advertisements on social networks and websites, whether on computers or mobile phones. However, the non-visible digital marketing strategies, tools and principles are the most dangerous and most powerful ones, so this article will talk about the dark side of using digital marketing in politics.
In the Fundamentals of Political Analysis book by Philip Bullock, the best book in political science research, fundamentals and methods of political research that measure public opinion and determine the true size of supporters and opponents of an entity, personality, belief, or political system are covered in a particular segment of society. (more…)