I was very concerned about today’s meeting where we’ll present the results of the marketing campaign for Purigy, a brand for beauty and health through organic products, most of it is for women. Our company is responsible for developing and managing its branding. This was the first time where potential customers were divided into segments according to their psychological characteristics, and today’s meeting is the first meeting attended by decision makers in the company “Purigy” after the launch of its marketing campaign. I went out of my office and was preparing a glass of green tea when Farida, the project manager, entered. Farida is a loyal, committed and dependable, intelligent, logical and a fan of numbers, a rare category in marketing that combined academic work with practice Operation in the field of branding.
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17
Jul
2019
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Jul
2019
“No one would see anything you don’t want them to see, sir. You’ll be in every employee’s eyes and brain. You’ll interpret and analyze what they see for them.” Tariq had repeated this sentence over and over since it was part of the anticipated presentation he was going to give in the morning for the president of Al-Hares Company. He would not only try to sell him the most important cutting edge technology of digital security systems, but also offer him a means to control every employee in the company. He couldn’t sleep, so he left his villa and drove his extravagant car towards Al-Rowad Hotel, where Al-Hares company’s stakeholders and investors usually gathered to seal most of the company’s commercial deals and arrange most of its administrative moves and promotions at night in the bar. However, he decided against it as tomorrow he was planning to offer the CEO a means to control these stakeholders although he himself was one of them. He had arranged all of his deals with the company, his awaited meeting with the president, as well as his commission at night in that same hotel. Read More