I was very concerned about today’s meeting where we’ll present the results of the marketing campaign for Purigy, a brand for beauty and health through organic products, most of it is for women. Our company is responsible for developing and managing its branding. This was the first time where potential customers were divided into segments according to their psychological characteristics, and today’s meeting is the first meeting attended by decision makers in the company “Purigy” after the launch of its marketing campaign. I went out of my office and was preparing a glass of green tea when Farida, the project manager, entered. Farida is a loyal, committed and dependable, intelligent, logical and a fan of numbers, a rare category in marketing that combined academic work with practice Operation in the field of branding.