There has been an uproar in the world of media, politics, technology, and marketing about the use of Facebook by Trump to achieve the presidency of the United States. With many questions, news, speculation and false news. In this article, we will explain what methods are available to the average marketer on Facebook and ways to reach and convince customers and then the advanced methods used by the company «Cambridge Analytica» in the Trump’s campaign. It is a method used in many media campaigns but is known to experts in the digital marketing world. This method is part of the digital marketing scholarship curriculum for students of the Information Technology Institute of the Ministry of Communications. Read More