There has been an uproar in the world of media, politics, technology, and marketing about the use of Facebook by Trump to achieve the presidency of the United States. With many questions, news, speculation and false news. In this article, we will explain what methods are available to the average marketer on Facebook and ways to reach and convince customers and then the advanced methods used by the company «Cambridge Analytica» in the Trump’s campaign. It is a method used in many media campaigns but is known to experts in the digital marketing world. This method is part of the digital marketing scholarship curriculum for students of the Information Technology Institute of the Ministry of Communications. Read More
Monthly Archives
July 2019
21
Jul
2019
21
Jul
2019
My first year of work was in the early years of my studies at the Faculty of Engineering, and over 24 years of work, I became sure that there was corruption and corruptors everywhere I went in varying degrees and ranging from light gray to dark black.
I would like to share with you my observations on the psychology of corruption. Which begins with the initial stages of dissatisfaction, and satisfaction is a white light spectrum of seven colors.Whoever has dissatisfaction with financial resources or emotional satisfaction or… or…. The lower the spectrum of satisfaction spectrum the darker the black color in the soul. Read More
21
Jul
2019
In 2004, a group of my colleagues and I started designing and implementing a summer training program for children in the field of information technology. We benefited greatly from the research and experience of Dr. Faten Abdel Latif, who later became the Dean of the Faculty of Kindergarten in Alexandria.
The method of training in this program was based on the existence of goals set by the children themselves with their trainers to implement them through a project at the end of the training program, the child learns what he wants to learn from computer programs to achieve the goals set for himself, whether a website, video or interactive program, to enter after that a contest where everyone is a winner.
The program has had a great impact on many children, impressing us with their amazing and creatives achievements. Read More
17
Jul
2019
I was very concerned about today’s meeting where we’ll present the results of the marketing campaign for Purigy, a brand for beauty and health through organic products, most of it is for women. Our company is responsible for developing and managing its branding. This was the first time where potential customers were divided into segments according to their psychological characteristics, and today’s meeting is the first meeting attended by decision makers in the company “Purigy” after the launch of its marketing campaign. I went out of my office and was preparing a glass of green tea when Farida, the project manager, entered. Farida is a loyal, committed and dependable, intelligent, logical and a fan of numbers, a rare category in marketing that combined academic work with practice Operation in the field of branding.
15
Jul
2019
“No one would see anything you don’t want them to see, sir. You’ll be in every employee’s eyes and brain. You’ll interpret and analyze what they see for them.” Tariq had repeated this sentence over and over since it was part of the anticipated presentation he was going to give in the morning for the president of Al-Hares Company. He would not only try to sell him the most important cutting edge technology of digital security systems, but also offer him a means to control every employee in the company. He couldn’t sleep, so he left his villa and drove his extravagant car towards Al-Rowad Hotel, where Al-Hares company’s stakeholders and investors usually gathered to seal most of the company’s commercial deals and arrange most of its administrative moves and promotions at night in the bar. However, he decided against it as tomorrow he was planning to offer the CEO a means to control these stakeholders although he himself was one of them. He had arranged all of his deals with the company, his awaited meeting with the president, as well as his commission at night in that same hotel. Read More